Simplicity is the ultimate sophistication. Bobby came to KM Design in need of a a minimalistic logo that could easily be transformed to visually represent him throughout his many business endeavors. The main use for the logo is for his work in real estate. The challenge we sought to solve for the Bobby Thomas logo was that we wanted it to appeal to female buyers, since women are statistically the deciding factors when it comes to buying homes, without coming off as feminine. We went with a semi bold typeface, with unobtrusive brand colors. The logo is bold and discerning and the elegant underline graphic is able to transition depending on what form of business Bobby is working on.
logo design | branding | brand guide