Luscious Roast is an up and coming premium coffee brand. The audience are those who are looking for the best quality, unconcerned with costs since they value their morning coffee ritual. We wanted to portray the fact that Luscious Roast is luxurious, high end, and modern.
The final primary design chosen (see below) is iconic and memorable, portraying the view that the indulging party has with their coffee each morning, as they peer down into the cup. The colors were chosen to be muted and easy on the eyes. The patterns included in the brand are minimalistic and sophisticated.